Free Business Validation Workbook
Is Your Business Idea Worth Pursuing?
Use this free workbook to validate your idea through market research, customer demand, and real-world insights.
So, you have a business idea?
Got a business idea you’re excited about—but not sure if it will work? You’re not alone. Every successful business starts with a moment of clarity: a well-researched idea that’s built on customer demand, not just intuition.
This workbook helps you take the guesswork out of your idea by guiding you through foundational market research so you can explore its potential for success before investing time or money.
Do the Research Now—So You Don’t Waste Resources Later
Too often, entrepreneurs skip straight to branding, websites, or inventory—only to discover their offer doesn’t meet real customer demand.
This workbook flips that script. You’ll learn how to:
Clearly define your idea
Research whether people are searching for it
Conduct audience surveys to measure interest
And explore the market potential—before you build the business
Validation isn’t about perfection—it’s about proof.
What’s Inside the Workbook
Free Download: The Business Idea Validation Workbook
This step-by-step PDF includes guided questions, and practical exercises that help you explore:
Your business concept in detail
What your audience truly needs
Market research and keyword trend discovery
A validation survey that tests customer demand
A brainstorm for your Minimum Viable Offer (MVO)
Ways to evaluate your idea’s potential for success
Bonus: Be Featured on Our Podcast!
Everyone who fills out my business validation survey will get a shoutout on the very first episode of our new podcast. The survey covers question learn if a podcast that helps build a successful brand step-by-step, would be helpful for you.
“I’ve used this workbook myself to test whether launching a podcast was the right move. Before I even hit record, I learned valuable insights about my audience—like their dislike for buzzwords—and discovered how to build a loyal fanbase before the first episode aired. This workbook helped me avoid the guesswork and take actionable steps, ensuring I created something my audience actually wanted. Now, you can do the same for your business idea!”
Don’t Build Blind. Validate First.
If your idea is keeping you up at night, it deserves a chance.
This workbook is your first step toward testing market potential and launching something people actually need.
You don’t have to go all in yet. Just start here.
Do you work in marketing and need design help?
If you’re working through this workbook and realizing your idea has potential, but your brand visuals, could use a professional touch. Preyer Design is here to help. We specialize in crafting thoughtful, high-impact branding and design that aligns with your goals and connects with your audience.
Ready to elevate your brand?
Contact us or email us at crystal (at) preyerdesign.com to start the conversation.
Let’s make your big idea look as powerful as it is.