For brands that are done duct-taping their visuals.
Strategic branding, creative direction, and practical resources for businesses ready to grow — whether you need a creative partner or want to learn how to do it yourself.
What I Do
Branding
Build a clear, recognizable brand identity that gives your business a stronger foundation for growth.
Resources
Not ready to hire a designer? Learn how to build a stronger brand yourself with practical guides, templates, workbooks, and tools created by a Creative Director.
Visual Design
Thoughtful design for the everyday places your brand needs to show up. From pitch decks and sales materials to campaigns and digital content.
Creative Direction
Big-picture strategy and visual leadership to keep your brand clear, consistent, and moving in the right direction.
Featured Work
Helping marketers build a strong brand identity.
Resonus
BRANDING
Phase Line Growth Partners
BRANDING
Salty Pop Popcorn
PACKAGING
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She did an outstanding job!
I really enjoyed working with Crystal on Resonus's rebranding. She did an outstanding job of listening to the mission and vision of the business as well as digging into our target customers. She put together a clear plan, delivered designs ahead of schedule, and iterated based on our feedback to tailor the final brand elements. I strongly recommend her to other startups and established businesses. She'll get where you are at and efficiently take your branding to the next level.
– Mitch Mabrey | Resonus
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I highly recommend!
Crystal has worked and continues to work with us on several branding, graphical, and visual content projects. Her ideas are very creative and always exceed my expectations for what I was thinking in my head. She asks great questions to gain a full understanding of your needs, which also helps bring out some really great points and ideas you may not have thought up before. Her follow-through during the process is also prompt and engaging. For small or large projects, Crystal has really come through for us over the years. I highly recommend!
– David Jackson | Tekkii
About Me
Creative Director. Graphic Designer.
Hi, I’m Crystal.
I help businesses build brands that are clear, intentional, and actually useful.
Sometimes that means partnering directly with a team on branding, creative direction, and design. Other times, it means giving business owners the tools and education they need to confidently do more themselves.
Either way, my goal is the same: make good design feel a whole lot less overwhelming.
Brand Building Assets
Business Planning Workbook for Entrepreneurs | Brand Strategy & Positioning Guide
Still feel like something is off?
You can polish your brand all day long, but you can't polish over a crack in the foundation.
If you're still second-guessing who you serve, what makes you different, what you should be known for, or how to talk about what you do, the problem may be deeper than the visuals.
The Brand Foundation is a guided workbook designed to help you get clear on the strategy underneath your brand before you spend more time, money, or energy trying to fix the design.
In just a few focused hours, you'll work through the six foundations — and finish with a documented brand foundation you can actually use to make decisions faster, market more consistently, communicate more clearly, and grow with confidence.
What's Included
A guided workbook covering six essential business foundations:
✓ Business Positioning — Define exactly what you do
✓ Client Clarity — Understand exactly who you serve
✓ Competition Analysis — Discover what makes you different
✓ Messaging Strategy — Communicate your value clearly
✓ Products & Services — Clarify what you offer
✓ Organizational Structure — Define who makes the decisions
25 pages in total — a mix of guidance and fill-in worksheets, so not every page asks you to write.
Available as a Canva file (the recommended way to use it). Your download also includes the packaged InDesign files.
What You'll Walk Away With
By the end, you'll have a documented brand foundation that helps you make decisions faster, market more consistently, communicate more clearly, and grow your business with confidence.
This isn't a quick-fix worksheet. It requires honesty.
No "kind of." No "a little bit of both." No trying to be everything to everyone.
The goal is clarity.
How It Works
Download instantly after purchase.
Open the included PDF to access the Canva template — the recommended way to use it — or open the packaged InDesign files, also included in your download.
Work through the six sections in a few focused hours.
Keep your finished foundation as your decision-making reference.
Why This Matters
Imagine if Nike created a completely different company every time they wanted to sell a new type of shoe. Or if Target created a separate brand for every department in the store. It would be confusing, expensive, and nearly impossible to manage.
Yet many small business owners do exactly that. They create multiple brands when what they really need is a clear strategy.
In fact, many people discover while completing this workbook that they don't actually have multiple businesses. They have one business with multiple services, offers, or audiences. This guide helps you identify the difference.
Stop creating new brands. Start building a stronger foundation.
Perfect For
Entrepreneurs and founders
Freelancers and consultants
Service-based businesses
Small business owners
Startups developing their brand strategy
Anyone feeling stuck, overwhelmed, or unclear about their direction
Please note
This is a digital workbook; no physical item will be shipped. Your instant download includes a PDF version of the workbook, a PDF linking to the Canva template (the recommended way to use it — you'll need a Canva account to open it), and the packaged InDesign files.
Brand Audit Scorecard
Evaluate Your Brand & Know What to Fix Next
Find out what’s working, what’s creating gaps, and where to focus your brand next.
When you’re too close to your own brand, it can be hard to tell what actually needs attention. Maybe your visuals look polished, but your messaging still feels unclear. Maybe everything works when you’re the one creating it, but your team struggles to keep it consistent.
The Brand Audit Scorecard gives you a structured way to step back and look at your brand as a whole—not just your logo or social media.
You’ll review your brand across five key areas:
Brand Foundation
Evaluate your positioning, client clarity, competitive position, mission, vision, values, and offer structure.
Visual Identity
Review your logo system, color palette, typography, imagery, supporting brand assets, and brand guidelines.
Brand Experience
Look at how your brand shows up across digital, print, physical spaces, in-person interactions, and the customer journey.
Messaging
Assess your core message, messaging pillars, voice and tone, language rules, and consistency across touchpoints.
Consistency & Systems
See how well your brand is managed behind the scenes—from ownership and approvals to team onboarding, vendor handoffs, and ongoing maintenance.
You’ll walk away with more than a score.
Each area is rated from 0–3, helping you see where your brand is strong and where there may be gaps. Once you’re finished, you’ll have an overall score out of 75—but more importantly, you’ll know which areas deserve your attention first.
Instead of leaving you with a vague “your branding could be better,” the scorecard helps you identify the one or two areas where focused improvements could have the biggest ripple effect.
Use AI for a second perspective
The updated scorecard also includes a copy-and-paste AI brand review prompt.
Provide examples of your real branding—such as your website, guidelines, social media, marketing materials, presentations, or emails—and use AI as a second set of eyes to help spot inconsistencies you may have missed.
AI isn’t meant to replace your own evaluation or the expertise of a brand professional. Instead, you’ll compare its feedback with your own score to get another perspective on where your brand may need attention.
This is a great fit if…
You’ve built your brand over time and aren’t sure what needs attention next
Your branding feels inconsistent, but you can’t quite pinpoint why
Your business has grown beyond the original DIY setup
More people are creating materials for your brand
You’re considering a rebrand
You want to understand the real gaps before starting over
What’s included
12-page digital Brand Audit Scorecard
5 brand assessment categories
25 individual areas to evaluate
0–3 scoring system with an overall score out of 75
AI-assisted brand review prompt
Score-based next steps and recommended resources
A repeatable audit you can revisit as your brand grows
Your final results also help you decide what to do next—whether that means tightening a few small gaps, strengthening your brand foundation, or simply continuing to put a strong brand out into the world.
Digital Product
This is a digital download. No physical product will be shipped.
Because of the digital nature of this product, all sales are final.
Have a question?
Reach out anytime at crystal@preyerdesign.com.
Your business. One clear page.
Create a professional business overview, service guide, or sales sheet with this editable Canva one-pager template.
Give potential clients a clear introduction to what you do with this editable Canva business one-pager template. Use it as a company overview, service guide, or sales sheet to share by email, bring to meetings, or hand out at events.
You won’t have to figure out what to write from scratch. Built-in prompts guide you through your headline, business introduction, services, and call to action. Two completed examples show how the same layout can take on different brands.
What’s Included:
One editable one-pager layout with writing prompts
Two completed examples: Preyer Design and Armored Massage
US Letter (8.5 × 11 inches) and A4 (210 × 297 mm) versions
A downloadable PDF with links to access both sizes in Canva
Make it Yours:
Replace the sample content with your own, add your logo and photos, and adjust the fonts and colors to match your brand. Keep the sections you need and remove those you don’t.
Works with Canva Free or Pro.
How it Works:
Download your access PDF after purchase.
Open the link for your preferred size.
Customize your copy in Canva.
Export your finished one-pager to print or share digitally.
Please note: This is a digital template; no physical item will be shipped. A Canva account is required. The business names, logos, photos, and contact details shown in the examples demonstrate customization and should be replaced with your own before use.
Problem–Solution Canva Carousel Template for Instagram & LinkedIn
Show your audience you understand the problem. Then show them how you can help.
Start with a question your customers are already asking. Walk them through what they’re dealing with, explain how you can help, and give them a clear next step. This 14-slide Canva carousel template gives you a place to start when you know what you want to say but aren’t sure how to turn it into a post.
Use it to introduce a service, promote a free guide, or answer a question you hear on sales calls. The bundle includes Instagram and LinkedIn layouts, plus two finished examples so you can see how the same format works for different businesses.
What’s included
Two editable 14-slide Canva layouts, sized for Instagram and LinkedIn
Preyer Design example that takes a small business owner from “Where do I start with my branding?” to a free guide with practical fixes
Armored Massage example that speaks to someone still feeling stiff or sore after an injury and introduces a recovery-focused sports massage service
Bonus copywriting tips to help you write your hook, build the story, and end with a clear call to action
How it works
Download the template after purchase and open it with a free Canva account. Add your own copy, photos, fonts, and colors. Export the slides as images for Instagram or as a PDF for a LinkedIn document post.
Once you’ve made it yours, reuse the layout the next time you have a customer question worth answering.
Does your brand feel a little… off?
Get 5 Quick Fixes to Polish Your Brand and learn the small design
changes that can make your business look more consistent.
