Phase Line Growth Partners

B2B Software Investment Firm

Reimagining cybersecurity with clarity and creativity.

At DTEX, innovation drives everything. As leaders in workforce cyber intelligence, they’re committed to helping organizations stay ahead of the curve, protecting what matters most with unparalleled precision. But their visual identity? It needed the same forward-thinking approach as their solutions.

What started as black and red—a look too common in the cybersecurity space—transformed into something bold, modern, and distinct. We didn’t just rebrand DTEX; we rearmed them with a comprehensive toolkit of design elements, including icons, custom photography, vibrant backgrounds, and versatile templates. These new assets breathe life into the brand, making it as dynamic and adaptable as their cutting-edge technology.

AGENCY

Preyer Design

Role

Creative Director & Designer

Full Credits

See full credits

The Creative Challenge

When Phase Line Growth Partners came to me, they only had a logo — no full brand identity yet. I saw a huge opportunity to not just "fill in the blanks," but to really elevate their brand.

I wanted them to feel like they had options, be part of the creative process, and experience the kind of high-end, thoughtful service you usually only find at big agencies.

In just two weeks, I refreshed and cleaned up their original logo, developed a full brand look with several style options, created a custom Google Slides presentation template, and gave their main pitch deck a total glow-up.

I can't wait to watch Phase Line Growth Partners grow and thrive now with their new branding an pitch deck.

The Options

1: The Safe Bet

This direction stayed close to Phase Line Growth Partners' roots. "Phase Line" is a military term referring to a geographical line that marks where advances or retreats are made — a strategic, purposeful move.

Building on that foundation, I incorporated textures, subtle grid lines, and a variety of topographic patterns to expand their visual toolkit. These elements added depth and meaning to the brand while keeping it clean, sharp, and professional.

This was the option they connected with most, and ultimately chose to move forward with.

2: The Pipeline Vision

This concept was inspired by Phase Line Growth Partners' role as a pipeline — sorting through countless SaaS companies to identify true game-changers, then building them up through their funding funnel to create the tech industry's next standout stars.

The design leaned into moody, rich tones contrasted with a sharp pop of orange, creating a bold, high-energy look that feels both sophisticated and ambitious.

3: The Electric Line

This concept plays off the curves of the existing logo, introducing an electric green line to represent the "Phase Line" — the critical point of action and momentum.

Smooth gradients create eye-catching transitions, giving the brand a modern, energetic feel. Personally, I loved the extra flexibility the design elements offered, making it easy to add dynamic, branded touches across all their materials.

4: Lines in Motion

This option captured momentum in a clean, confident way — with flowing line transitions that symbolize progress, growth, and forward thinking. Gradients layered in a sleek, tech-driven feel, speaking directly to the kinds of innovative companies Phase Line Growth Partners aims to champion.

It’s proof that sometimes, simplicity (with the right amount of intention) makes the biggest impact.